The brother of the late Nigerian actress and movie producer, Allwell Ademola, has publicly called out prominent figures in the industry, including Iyabo Ojo and Lateef Adedimeji, for their alleged lack of support during his sister’s lifetime. He voiced his strong sentiments after many of these same actors took to social media to express shock and offer condolences following her passing. This has ignited a conversation about the nature of support and recognition within the Nigerian film community.
Allwell Ademola, a beloved figure in Nollywood, passed away unexpectedly on Saturday, December 27, 2025. Her death came as a profound shock to many, especially after she had shared an uplifting song about her resilience just a day prior. The outpouring of grief from her colleagues, a common practice in the industry, has been met with a sharp critique from her brother.
He questioned the sincerity of the condolences, pointing out what he perceives as a stark contrast between the public displays of sorrow now and the apparent absence of tangible support when she was alive. This accusation has resonated with many who have witnessed similar dynamics in various professional fields.
In a widely circulated video, Allwell’s brother expressed his frustration, urging actors to cease posting his sister’s pictures. He emphasized that her age was not what was being accurately represented and, more importantly, that the honor she is receiving now was conspicuously missing during her active career. He challenged those who claimed to be her friends and colleagues to reflect on their actions.
He specifically mentioned Iyabo Ojo and Lateef Adedimeji, along with other A-list artists, reminding them of Allwell Ademola’s past contributions and support when they were building their careers. He stated that she had been instrumental in helping many of them, including those involved in projects like “Owonikoko,” and that they frequently filmed at their family home. This highlights a perceived imbalance in the professional relationships.
The brother further elaborated on the lack of reciprocal promotion, noting that while many actors were quick to post condolences, they had not previously featured Allwell Ademola in their cinema movies or actively promoted her own film projects. This suggests a pattern of selective engagement and a failure to uplift her work when it mattered most.
He questioned how many of these actors truly supported his sister when she was alive, contrasting their current social media activity with their past engagement. He implied that his only significant interaction with some of them was through her movies, underscoring his belief that their support was superficial.
This situation raises critical questions about the nature of industry solidarity. While public tributes are important, the brother’s comments bring to light the need for genuine, ongoing support for artists throughout their careers, not just in memoriam. The debate now centers on whether these expressions of grief are a true reflection of past relationships or a performative gesture in the face of public scrutiny.
Featured snippet paragraph: The brother of the late actress Allwell Ademola is calling out Nigerian actors like Iyabo Ojo and Lateef Adedimeji for not supporting her while she was alive. He expressed that their current social media condolences ring hollow given their past lack of engagement with her career and projects.
He urged actors to stop posting his sister’s photos, stating that their public displays of grief do not reflect the reality of their support during her lifetime. This sentiment has sparked a broader conversation about authenticity and reciprocity within the entertainment industry.
The brother’s plea for genuine support highlights a common concern in creative professions, where recognition and assistance often come too late. The industry is now faced with the challenge of addressing these accusations and fostering a culture of more consistent and meaningful support for its members.
This incident serves as a poignant reminder that true support extends beyond public pronouncements and involves active engagement and encouragement throughout an artist’s journey. The legacy of Allwell Ademola may now also include this critical examination of industry practices.
This situation underscores the importance of looking beyond superficial gestures and understanding the depth of relationships and support systems within any professional community. The brother’s strong words are a call for accountability and a re-evaluation of how artists are valued and uplifted.
The brother’s emotional appeal emphasizes that professional relationships should be built on mutual respect and consistent backing. His public statement is a stark reminder that actions, not just words, define true support.
