Ford is set to revolutionize its in-car experience with the upcoming rollout of an AI-powered voice assistant later this year. This advanced system aims to provide drivers with unprecedented levels of convenience and information, integrating deeply with vehicle functions. The company is also preparing to introduce a hands-free, eyes-off Level 3 autonomous driving feature by 2028, a significant step towards the future of driving. Ford’s strategic decision to develop much of this core technology in-house is a key factor in making these advanced features more accessible and affordable for consumers.
Ford’s approach to AI development focuses on building its own electronic and computer modules, aiming for smaller, more efficient systems compared to current offerings. This internal development strategy allows for greater cost control and retention of intellectual property. While not creating its own large-language models or designing silicon from scratch, Ford is leveraging its expertise to create a more integrated and cost-effective solution.
What is Ford’s new AI voice assistant?
Ford’s new AI voice assistant is a sophisticated in-car system designed to understand and respond to natural language commands, providing drivers with information and control over various vehicle functions. It will be integrated into Ford and Lincoln mobile apps initially before expanding to the in-car experience.
This initiative comes at a crucial time for Ford, as the automaker faces pressure to deliver more compelling and profitable electric vehicles. Following a recalibration of its EV strategy, Ford is focusing on developing technologies that can be integrated into a wider range of vehicles, not just premium models. The development of these AI features is a testament to this renewed focus on practical innovation.
Ford’s AI assistant is designed to be chatbot-agnostic, meaning it can work with various large-language models. The core innovation lies in its ability to access relevant Ford systems, providing the AI with specific information about the user’s vehicle, such as its trim level and capabilities. This contextual awareness allows for more accurate and useful responses than generic AI assistants.
How to use Ford’s AI voice assistant for vehicle information?
To use Ford’s AI voice assistant for vehicle information, a driver could, for example, take a photo of an item they intend to transport, like mulch for their garden. By asking the assistant how many bags would fit in their truck bed, the AI can provide a precise answer by accessing the specific dimensions and capacity of that particular Ford vehicle, offering a more tailored response than general-purpose AI tools.
Ford is also making significant strides in autonomous driving technology. The upcoming Level 3 system, slated for 2028, will allow drivers to take their eyes off the road in certain situations, though they will still need to be prepared to take over control when requested. This represents a substantial leap from Ford’s current BlueCruise Level 2 driver assist feature.
By designing its own software and hardware in-house, Ford aims to make advanced hands-free driving technology more affordable. This strategy is crucial for integrating these capabilities into vehicles that a broader range of consumers can purchase, rather than limiting them to high-priced models. The goal is to democratize access to cutting-edge automotive technology.
Ford’s autonomous driving roadmap includes a point-to-point hands-free system capable of recognizing traffic lights and navigating intersections. This progressive development will eventually lead to the Level 3 system, enhancing the driving experience and safety.
What is Level 3 autonomous driving?
Level 3 autonomous driving is a conditional automation system where the vehicle can handle all aspects of driving under specific conditions, allowing the driver to take their eyes off the road. However, the driver must remain attentive and be ready to take back control when the system requests it.
The development of these advanced systems is supported by a dedicated team with expertise in machine learning, robotics, and software, many of whom were formerly part of the Argo AI program. Additionally, a team of BlackBerry engineers has been instrumental in building the next-generation electronic modules that enable these innovations.
Ford’s strategy emphasizes a balance of performance, cost, and size in its computing architecture. The company is not focused on a “TOPS arms race” but rather on creating unified “brains” that can efficiently process infotainment, ADAS, voice commands, and more. This holistic approach results in compute modules that are more powerful, less expensive, and smaller than previous systems.
This comprehensive approach to AI and autonomous driving signifies Ford’s commitment to innovation and its vision for the future of mobility, making advanced technology more accessible and integrated into the everyday driving experience.
How does Ford’s AI assistant compare to ChatGPT or Gemini?
Ford’s AI assistant is designed to be more contextually aware than general AI models like ChatGPT or Gemini because it has direct access to the specific data and systems of the user’s Ford vehicle, allowing for more precise and relevant responses related to the car’s capabilities and features.
Ford’s focus on optimizing across performance, cost, and size means they are delivering significant advancements without compromising on other critical factors. This balanced optimization is a key reason for their excitement about the future capabilities of their vehicles.
The integration of AI and advanced driver-assist features represents a significant shift for Ford, positioning them to compete effectively in the evolving automotive landscape. The company’s strategic in-house development and balanced approach to technology are poised to deliver tangible benefits to consumers.
