Cardi B’s Golden Placenta: A Look at the Postpartum Keepsake Industry

Cardi B reportedly spent over $1,000 to have her placenta turned into a gold keepsake after giving birth. The reactions, predictably, are mixed. Is this just another celebrity extravagance, or does it speak to a larger trend?

The encapsulation and preservation of placentas are gaining traction. It’s worth considering the underlying reasons. Some believe in the purported health benefits of consuming placenta capsules, a practice rooted in Traditional Chinese Medicine. Others are drawn to the sentimental value.
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This isn’t a new phenomenon, and companies like Mommy Made Encapsulation have sprung up to meet this demand, processing tens of thousands of placentas into capsules, tinctures, and mementos. They tout benefits ranging from improved mood and energy to enhanced lactation. Do these claims stand up to scientific scrutiny? That’s where I get skeptical. Definitive clinical research remains limited.

Yet, the industry thrives. Social media amplifies trends. Celebrity endorsements add fuel. Cardi B’s choice raises the visibility of placenta keepsakes.

The question remains: is this a fleeting fad or a genuine shift in postpartum rituals? Probably a bit of both. These practices may not be for everyone. Individual beliefs and cultural backgrounds shape choices. But one thing is certain: the postpartum experience is evolving, and businesses are innovating to meet changing needs. The golden placenta is a symptom, not necessarily the core matter. It points to a desire for connection and remembrance in a significant moment.

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Keywords: Cardi B placenta, golden placenta keepsake, postpartum placenta, placenta encapsulation, placenta benefits, Mommy Made Encapsulation, postpartum rituals, placenta industry