Charlotte Tilbury’s 2025 Advent Calendar: Treasure or Trend?

Beauty advent calendars: they arrive every year, promising a daily dose of delight. Charlotte Tilbury’s 2025 “beauty treasure chest” is the latest entrant, retailing around $220 with a purported $90+ saving. Is it a smart buy, or just clever marketing?

The design is certainly eye-catching – bold, bejeweled drawers and celestial motifs. Some will love it, some, perhaps, find it a bit much. Tilbury’s brand leans into that maximalist aesthetic, so this tracks. Inside, you get 12 items, a mix of full-size and travel-size makeup and skincare.
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Lip products are a clear strength. The full-size Pillow Talk lip liner and Collagen Lip Bath gloss are solid choices, arguably worth the price of admission for fans of the line. Inclusion of K.I.S.S.I.N.G lipstick and Walk of No Shame liner broadens the appeal.

For eyes, there’s the Exagger-Eyes mascara (full-size) and Rock n’ Kohl eyeliner. The mascara gets praise for volume without the dreaded panda eyes. So, good start.

Skincare is represented by travel-sized Magic Cream, Magic Serum Crystal Elixir, and a Hydration Revival Cleanser. Here’s where I pause. Travel sizes are a good introduction, sure, but are they enough to really experience the skincare’s benefits? It’s a tease, more than a treatment, maybe. A travel-size Airbrush Flawless Setting Spray rounds things out.
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It’s worth noting that this calendar offers fewer items than some others. Quantity isn’t everything, but when weighing value, the number of products matters. Still, Charlotte Tilbury is a luxury brand, and people buy into that experience.

The “value” is always a point of contention with these calendars. The claimed savings depend on how much you’d actually buy those products individually. If you’re already a Tilbury devotee, stocking up on favorites makes sense. If you’re just curious, it’s a pricier way to experiment than purchasing a smaller curated kit.

Ultimately, Charlotte Tilbury’s 2025 beauty advent calendar is a targeted product. It speaks directly to existing fans of the brand and those drawn to its signature glam. Look closely at the contents, assess whether those are products you’d genuinely use, and then decide if the price aligns with the perceived treasure. It’s a treat, potentially, but tread carefully to avoid turning into another impulse purchase.

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